How do I add tracking pixels to my checkout page on Vimeo OTT?

We offer support for adding conversion tracking pixels from services like Facebook, Twitter, or AdWords to your checkout page. 

In this article:

Adding Pixels to your Vimeo OTT site

Adding Facebook Pixels to your Vimeo OTT project/site is super easy! 

  1. Simply head to the site settings page of your project, and scroll down to the Facebook Pixels section. 
  2. Add your Facebook Pixel ID (this is included from Facebook when you complete setting up your ad).
  3. Select a product to attach it to. You can also select All Products for your site.
  4. Hit Save at the bottom of the page. The page will reload and you can add another Pixel ID, if you like.

Pixel Events

Once your Facebook pixel is added to your site, we will automatically track the following events:

  • PageView: sent for all pages of your site
  • InitiateCheckout: sent whenever a customer views the checkout form
  • Purchase: sent whenever a customer successfully subscribes or purchases from your site

Adding Twitter Pixels to your Vimeo OTT Site

Adding Twitter Pixels to your Vimeo OTT site is also easy

  1. Simply head to the site settings page of your project, and scroll down to the Twitter Pixels section. 
  2. Add your Twitter Pixel ID (this is included from Twitter when you complete setting up your ad).
  3. Select a Vimeo OTT product to attach it to. You can also select All Products for your site.
  4. Hit Save at the bottom of the page. The page will reload and you can add another Pixel ID, if you like.

Pixel Events

Once your Twitter pixel is added to your site, we will automatically track the following event:

  • Purchase: sent whenever a customer successfully subscribes or purchases from your site

Adding Google Adwords Pixels to your Vimeo OTT Site

Adding Google Adwords Pixels to your Vimeo OTT site is also easy

  1. Simply head to the site settings page of your project, and scroll down to the Google Adwords Pixels section. 
  2. Add your Google Adwords Pixel ID & Label (this is included from Google Adwords when you complete setting up your ad).
  3. Select one of your Vimeo OTT products to attach it to. You can also select All Products for your site.
  4. Hit Save at the bottom of the page. The page will reload and you can add another Pixel ID, if you like.

Pixel Events

Once your Adwords pixel is added to your site, we will automatically track the following event:

  • Purchase: sent whenever a customer successfully subscribes or purchases from your site

For all other services, simply email us with the code you would like to add, and we'll get it in there for you!