What types of data & analytics does Vimeo OTT provide?
Vimeo OTT provides you with a rich set of data and analytics that you can use to help grow your business and drive sales. All data is contained within the Vimeo OTT Dashboard, which you'll see when you log in to your Vimeo OTT site.
The data available to you includes:
- Real-time sales information for all available Products. Filter by dates, Products, or both.
- Real-time site traffic information, sorted by traffic source, countries, and conversion rate.
- Full transaction and customer data, including customer email addresses and geographic location of purchase. Transaction data is able to be exported to a CSV file at any time.
- Subscriber growth metrics, including number of subscribers, historical growth, free trial conversion, and churn.
- Full customer data - all transaction activity of all of your customers! Filterable and can be exported to a CSV.
- Video playback stats - plays, finishes, geography, platforms, and subtitle usage.
- Google Analytics integration for additional tracking.