The weird thing about free? It sells.

Did we say free? Yes, free

It sounds counterintuitive, but it’s actually a great marketing strategy to get your title out to a wide audience. First-time filmmakers  Kung Fury released for free on YouTube, but they still sold thousands of copies. The free video linked to their Vimeo OTT site for those superfans who wanted a full download, additional bonus material, and access on iOS and Roku apps. If you’re not ready to go free right away, try it as a way to boost sales down the road. Documentary Minecraft: The Story of Mojang noticed their sales flat-lined after eight months, so they put it up on YouTube. They doubled their monthly sales. Free? Free!

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