Focus on converting one video product
Feature one option to convert more
Everyone who signs up for Vimeo OTT gets immediate access to our default website template. We’ve seen that this page actively improves sales conversion because it highlights one primary purchase option, front, and center. Check out how 30 Days of Yoga uses this theme (combined with aggressively low pricing) to generate a conversion rate 5x higher than the industry average. Keep this in mind, no matter what kind of site you’re using! It’s great to have many options, just make sure you’re showcasing one up front.