Different content can be priced higher
Be conscious of content
Some types of content can get away with being priced higher than the average. Educational, instructional, and fitness content indexes at a higher price point than a feature film. Short films and web series are typically priced lower than average. The key: Does your audience know what they're getting? With something like yoga fitness videos, people know that they're going to get a yoga workout. But with a film, it's harder for someone to predict if they'll like it. So in that case, a lower price helps incentivize purchases.