The key to pricing is all in the numbers
Thanks to the over 6,000 titles selling on Vimeo OTT, we have a good idea of how publishers typically price their work. Across the platform, 90 minutes worth of video is priced at about $7.50 on average, with the price increasing by 10 cents for every additional minute. So if you're looking to price higher, consider adding more video content! Selling a short? Keep the price low. Non-video bonus content can also give you an opportunity to charge a bit more.