Case Study: Small is Beautiful
The creators of documentary Small is Beautiful are sharing lots of great details about how they produced and distributed their film in a new and very thorough case study. It has numbers. Real numbers!
We’re big fans of transparency, since we know there’s a whole community of video-makers out there, hungry for knowledge about self-distribution. Some big takeaways from Small is Beautiful:
- Test your idea to start growing an audience
- Build up to a big launch
- Direct distribution is the most profitable (powered by VHX heyyy!)
Another big lesson? Think like a creative entrepreneur. Instead of just selling one title, these filmmakers, Jeremy Beasley and Chris Kamen, are prime examples of what it’s like to work on building a business. We’re so excited to give them the tools to do that.