Turn piracy into support
Guide fans to the right place to watch
Our friends at Bet Raise Fold did so much right, but one of their most interesting strategies was aimed at addressing piracy. The publishers posted "Torrent of Bet Raise Fold" to explain the hard work that went into their production, and titled and tagged it to catch people looking for torrents of their movie. They even offered to give fans a free copy if they couldn’t afford the $9.99 price tag. This kind of engagement feels clear and very human — audiences respond to that.