Bonus content is powerful

Superfans will pay for a whole bunch of extras

Bonus content could come from anywhere — deleted scenes, cast interviews, rehearsal footage, director’s commentary, and more. Get creative by building products with all of these unused minutes into several options for your fans! A very invested audience is willing to pay a little extra for a bunch of videos. One great idea: Make a super-sized bonus version with way too many hours of video and price it accordingly.  The documentary Stripped made a “Super Awesome Deluxe Bonus Edition” and stuffed it with content. That product made up 25% of their sales…and 50% of their total revenue. The fans want more!

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