Engage early and often
Engagement is more important than price
Conventional supply/demand wisdom tells us that price will predict sales. What makes a bigger difference? Engagement with your audience. The geniuses behind Indie Game: The Movie spent a full year communicating directly with fans through Twitter, Facebook, and email before they even launched pre-orders. This meant their audience was super excited and knew exactly what to expect from the film — so they were more likely to buy. Engagement is not something you can fake, so get started early and engage often!