Engage early and often

Engagement is more important than price

Conventional supply/demand wisdom tells us that price will predict sales. What makes a bigger difference? Engagement with your audience. The geniuses behind  Indie Game: The Movie spent a full year communicating directly with fans through Twitter, Facebook, and email before they even launched pre-orders. This meant their audience was super excited and knew exactly what to expect from the film — so they were more likely to buy. Engagement is not something you can fake, so get started early and engage often!

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