Success Stories: Choppertown

Choppertown has been distributing independently produced motorcycle movies direct-to-fan since 2005. Their web storefront relies on BigCommerce to facilitate sales of DVDs and other merchandise.


OBJECTIVE

UPGRADE DIGITAL VIDEO OFFERINGS WITHIN THEIR EXISTING E-COMMERCE PLATFORM, BIGCOMMERCE

STRATEGY

USE BIGCOMMERCE'S VHX APP FOR FRICTIONLESS FULFILLMENT OF DIGITAL VIDEO ORDERS

The Choppertown team wanted to upgrade their offerings to include direct sales of streaming and downloadable digital video without overhauling their long-standing shopping cart infrastructure on Bigcommerce, so they installed Bigcommerce's  VHX app. Now, when a customer orders a digital video from the Choppertown store, this integration serves to instantly fulfill the digital order.

Originally, the Choppertown site sold their films via DVD only. When they added digital video to their web store, they quadrupled their business. When they originally added file downloads to their online store via another service, they quadrupled their business. But they wanted to offer customers a better purchase and watch experience, including streaming options and improved device compatibility, so they upgraded to VHX which increased their sales by an additional 20%.

When Choppertown originally began selling digital copies, their fans got a variety of new ways to watch, which meant access to a wider customer base. In the past month, customers from 49 different countries have enjoyed downloads from Choppertown. When they started using VHX to sell streaming-only digital copies, they saw a great response from iOS users whose devices don't play well with downloadable media. This audience can also access and sync videos offline via the VHX iOS app. Choppertown's Zack Coffman says, "Customers with iPhones and iPads are loving it!"


Tools They Used

VHX BigCommerce Integration - Using the VHX BigCommerce app, you can easily include VHX digital videos in your web store, on their own or bundled with physical goods

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