Why selling on your own website works
We’ve been talking about why direct distribution is important for you as a publisher and how it enables you to reach your fans. What does that mean in practice?
The Vimeo OTT platform is a solution for powering your website and selling premium videos directly to your fans. Your website is a natural place to sell your content.
The success of direct distribution is closely tied with publishers fully owning the selling experience. Your website is a customizable, globally accessible space to connect with your fans and build audiences for your creative work.
Minimize clicks between fans and content
Your website is open for business 24/7, anywhere, on any device. It’s easy to share and it’s mobile-friendly. Your website can be a central hub for fans and commerce, sitting there at the top of the Google search results where everyone can easily find it.
Design your digital identity
As many creators know, finding and building an audience starts with your brand. Your website is a home for your digital identity - your mission, voice, and visuals can all be front and center.
Here is an opportunity to make your selling process part of that identity. Think of your website as a more advanced version of a DVD, where the products and features help tell your story in new and different (and digital) ways.
Own your relationship with fans
Your website is a venue where fans can have a direct relationship with the seller, instead of just buying one of many titles on a shelf. And you get to own that connection.
Selling from your own website gives you access to the people who buy your content, which opens the door for personalized messaging about your content now and in the future. If you’re selling a version just in New Zealand, you can speak directly to those Kiwis. Or you have the ability to email fans about new content, like Indie Game: The Movie did with the recent release of extra bonus features.
It also gives you the full picture of audience activity - from the moment fans land on your homepage, through purchasing and watching your content. You can use that data to easily analyze what’s working, what isn’t, and, most importantly, to grow your audience over time for future releases.
Your website is part of a smart tool belt
But what about marketplaces? What about distribution deals? Sure! Bring them to the (well-thought-out) party.
Your own website is part of a complete digital distribution and promotion strategy. You have many options, and a direct-to-fan sales outlet – your website – is a complement to those existing distribution options.
Your website is part of a smart tool belt.
Your own URL is a seriously underutilized resource. And for good reason: it’s expensive to design a custom site, difficult to set up payment processes, and even more complex to manage.
Vimeo OTT is a publishing platform focused on delivering a high-quality user experience and giving publishers the tools they need to take control of their own destiny. We are so passionate about selling happening on your own turf that there are no up-front costs to create your site on the Vimeo OTT platform. Sign up now.
What do you think about your website as a selling tool? We like hearing what you need.