Make it deluxe from day one
Grabbing (and keeping) your audience’s attention is hard. Make sure fans get the most out of your movie on the first visit to your site by releasing standard and deluxe editions simultaneously. Here’s why:
- Vimeo OTT customers will pay more when there’s more to buy: When deluxe and standard editions are released together, 80% of those titles sell more deluxe editions than standard editions. On average, 60% of total sales among this group come from deluxe packages.
- You can’t count on return visits to your site: When Vimeo OTT titles release deluxe editions after standard editions, only 5% of total sales come from deluxe editions.
- Fans care more about content than price: Our data shows no significant correlation between price and sales within the $5 and $20 price range. So offer more content, maximize profits, and make it deluxe!